A brand Guideline Document
Any business which sets out its brand vision will have a clearer view of how their business is perceived by others. Typically a brand document will set out certain rules, for example, what colours are allowed, how to use a logotype, where to position a logo, how we use a strap line, how we create an advert, what style of photography do we use, what is the 'tone of voice' when we talk to our customers, how do we produce a front cover or a pull up banner. Many different items maybe required to promote your business, and a brand guideline document makes sure they all sit together as a family.
